Campaign overview
Since 2023, Reclaim.ai has closed out the year with Reclaim Recapped — our annual “year-in-review” experience! Recapped celebrates how people spend their most valuable resource: time.
Recapped turns an entire year of scheduling data into a personalized, shareable story. It surfaces trends across meetings, tasks, habits, and focus time — while highlighting how users have defended priorities, cut calendar chaos, and reclaimed their balance.
The experience
- Personalized reports: Each user receives a retrospective analysis of their calendar year — revealing productivity trends, focus hours defended, meeting hygiene, and more.
- Recapped Characters – “Work Personalities”: Every user is matched with a playful character archetype based on their time management style, turning data into delight.
- Fresh design, every year: Just like Spotify Wrapped, Recapped reinvents itself annually with a bold, playful look that makes sharing irresistible.
Unlike Reclaim’s standard Stats (which look back a few weeks), Recapped zooms out to capture a full year — January 1 through December 31 — transforming time into a narrative of growth, wins, and opportunities.
Positioning
Recapped transforms productivity into a story worth sharing. It sparks reflection and celebration, while reinforcing the real impact Reclaim delivers every day: more focus, better balance, and meaningful wins. By closing the year with Recapped, we don’t just give users data — we give them a moment of pride, connection, and inspiration to carry forward.
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Tagline
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Every calendar has a personality – what was yours in 2025?
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Short description
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Your calendar captured your productivity this year – ready to see what you got done? Analyze your meeting trends, focus time rhythms, new habits built, and work-life balance wins to celebrate your impact, and identify where you want to grow. Get your free 2025 Recapped report – and discover what your “work personality” was this year.
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Long description
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Your calendar tells a story of focus defended, goals achieved, and balance restored. With Reclaim Recapped, discover where your time made the biggest impact in 2025 — because every minute matters.
This year, your calendar became more than a schedule. It captured the tasks you completed, the habits you maintained, the focus you defended, and the different kinds of meetings that shaped your days. Recapped brings all of that together in a personalized report that reveals exactly where your time went and how it defined your year.
You’ll see trends across +200 stats on productivity, meetings, work-life balance, and more. It’s a chance to reflect on your progress, celebrate your wins, and understand how your time truly worked for you.
As you look ahead to 2026, Recapped helps you turn insight into action by doubling down on what worked, improving what didn’t, and making more space for the priorities that matter most.
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Pain points
- Feeling burnt out and overwhelmed by work
- Stressed over year-end performance reviews
- Worried about keeping up with peers and industry norms
- Lack of visibility into where time went
- Difficulty recognizing wins and progress
- Struggle to set better goals for the new year
Jobs to be done
- Gain clarity & insight – reflect on their year
- Defend priorities & boundaries at work
- Build confidence & credibility (for upcoming performance review)
- Reduce stress & restore balance
- Benchmark against peers
- Celebrate progress & build motivation for the future
- Find delight in data
Value add
Recapped transforms a year’s worth of calendar data into a clear, personalized story—helping busy professionals celebrate accomplishments, uncover opportunities to work smarter, and step into the new year with confidence and momentum.
Reasons to believe
- Data you already trust — Recapped is powered by your real calendar activity, giving you an accurate, authentic picture of how you worked in 2025.
- Proven productivity insights — With 240+ stats on focus time, meetings, and habits, Recapped surfaces patterns you’d never spot on your own.
- Personalized and playful — Every report comes with a unique “work personality” that makes reflection both insightful and fun to share.
- Actionable takeaways — Recapped highlights where you can improve, and turns reflection into action with personalized recommendations on AI-powered automations you can enable to better defend and optimize your time for a more productive 2026.
- Part of a proven system — Recapped is built by Reclaim.ai, trusted by 500,000+ professionals to defend focus, improve balance, and reclaim their time every day.
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Character
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Long description
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Graphic
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Flow-State Pro
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You’re a master of focus, carving out long stretches of uninterrupted time to dive deep into meaningful projects. Your calendar shows you know how to protect your time and get into flow — a true productivity superpower.
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GTD Wizard
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You’re all about getting things done — moving quickly through shorter tasks and keeping momentum strong. With a wave of your wand (and a well-timed calendar), you make to-dos disappear and projects progress. Your efficiency feels almost magical — every small win adding up to real impact.
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Habit Hustler
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You’ve cracked the code of consistency — building a strong foundation of personal habits and responsibilities that keep you balanced and on track. From wellness to learning to daily routines, you know the real progress comes from showing up again and again, refining your system like a pro.
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Meeting Maniac
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Your calendar is a revolving door of conversations — from pitches to coffee chats to check-ins, you’re always on the move. You thrive on the energy of meeting new people, building relationships, and keeping connections alive beyond your immediate team. While others might tap out, you’re just getting warmed up.
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Captain Collab
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Your calendar is packed with team-ups — one-on-ones, squad huddles, and brainstorms that keep your crew powered up and aligned. You lead with vision and strength, rallying your teammates and ensuring no one falls behind. When the signal goes up, you’re always there to answer the call.
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Productivity Punk
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Your work habits are hardcore. Day after day, you show up with relentless energy, sticking to your goals and driving your routines forward. There’s nothing soft about your schedule — it’s a power chord: sharp, strong, and impossible to break, fueling a rhythm of productivity that hits hard and never lets up.
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️Calendar Freak
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Five calendars? Six? More? No problem. You embrace the madness of overlapping commitments, juggling it all with fearless skill. Where others see overload, you find your groove — thriving in the fire of it all with a rhythm that’s a little freakish (in all the best ways).
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Full-Stack Scheduler
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Your calendar is a masterpiece of efficiency — packed edge to edge with meetings, tasks, and commitments. You’re the kind of person who thrives with structure, operating at full stack and keeping every minute accounted for. Nothing slips through when your schedule is this tight.
Your calendar is a fast break — one event after another, with barely a moment in between. You’re a high-energy player who thrives under pressure, juggling back-to-back commitments like a pro. While others might burn out, you keep the momentum rolling and stay in the game.
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Your time, your story — let’s make it go viral 🚀
2025 wasn’t just another year on the calendar — it was your year of focus defended, goals crushed, and balance reclaimed. And now it’s time to show it off.
Reclaim Recapped turns a full year of your calendar data into a story worth sharing — your personal productivity “Wrapped.” From your unique work personality to powerful insights on meetings, focus time, and habits, Recapped transforms reflection into celebration.
This year’s version is packed with upgrades — a sleek new dashboard, side-by-side year comparisons, and shareable highlights designed to light up social feeds. It’s more viral, more visual, and more fun than ever before.
🔥 Affiliates — this is your moment. Recapped is built for shareability, conversation, and community. Encourage your audience to discover their 2025 work style, post their “Recapped Character,” and tag Reclaim to join the movement. The more they share, the more you earn.
💡 Let’s make #ReclaimRecapped the productivity flex of the season.
Every calendar has a personality — what was yours in 2025?